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The viral sensation innovation has achieved the No. 1 ranking in the lip stain category on Amazon US for 12 consecutive months.
July 10, 2025
By: Lianna Albrizio
Wonderskin, the beauty brand behind TikTok’s peel-off lip color, has solidified its reign in the long-wear makeup space.
The brand’s viral Wonder Blading Lip Stain Masque has achieved the No. 1 ranking in the lip stain category on Amazon US for 12 consecutive months.
With patented technology, the masque works in 60 seconds to stain lips for daylong staying power. Wonderskin’s Lip Stain Masque consistently ranks first for “lip stain” search results on Amazon, with best-selling shade “Whimsical” a customer favorite.
Over 127,000 units were sold in February. Month-over-month growth reinforces demand, officials said, with a 41.3% sales increase from January to February 2025, and a 21.5% jump the month prior.
“Securing the number one position on Amazon is a milestone that reflects more than just strong sales—it shows our deep connection with beauty consumers who demand performance, versatility and innovation,” noted Marina Kalenchyts, cofounder and brand director, Wonderskin.
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